Content Engine
Publishing and performance dashboard, operated by Tusk Shells LLC
Content Engine is the internal tool we use to publish our own brands' short videos, images and posts to the social media accounts we own, and to see in one place how each post performs. It isn't a public service: there are no sign-ups, and only our team can sign in.
Our brands
- our founder's personal fitness brand
- Strength and Wellness Coaching (SWC) (swcaurora.com)
- Tusk Shells (tuskshells.com)
What it does
- Connect our accounts through each platform's official sign-in. We see and approve every permission, and tokens are stored encrypted.
- Plan and publish: upload a clip once, write the caption, pick the accounts and a time. On platforms that ask (such as TikTok), we choose who can see each post, which interactions to allow, and whether it is branded content, before anything is sent.
- Measure: views, likes, comments, shares, saves and follower growth for our own posts and accounts, side by side for every platform.
- Stay in control: nothing is posted without our instruction. Posts into shared communities always wait for a manual approval, and disconnecting an account deletes its stored access.
Platforms
YouTube · TikTok · Instagram · Facebook · Threads · X · Bluesky · LinkedIn · Pinterest · Tumblr, each through its official API.
Your data
We only read data about our own accounts and posts, never sell it, and never use it for advertising or to train AI models. Details are in the Privacy Policy and the Terms of Service.